Last edited by Zolokora
Saturday, November 28, 2020 | History

5 edition of Product policy and management found in the catalog.

Product policy and management

Michael John Baker

Product policy and management

  • 128 Want to read
  • 27 Currently reading

Published by Macmillan in London .
Written in English

    Subjects:
  • Product management.,
  • New products -- Management.

  • Edition Notes

    Includes bibliographical references and index.

    Statement[by] Michael J. Baker, Ronald McTavish.
    SeriesMacmillan studies in marketing management
    ContributionsMcTavish, Ronald, joint author.
    Classifications
    LC ClassificationsHF5415.15 .B35
    The Physical Object
    Paginationx, 182 p. :
    Number of Pages182
    ID Numbers
    Open LibraryOL4945250M
    ISBN 100333192877, 0333192885
    LC Control Number76372941


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Product policy and management by Michael John Baker Download PDF EPUB FB2

Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century. While many product management books focus on product design and development, this book approaches the concept from a user experience angle to challenge you to think about product development from the customer’s point of view.

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